The quality of your stationary and materials says a lot about your professionalism as a business. Poorly produced materials reflect badly on your image and can turn customers off.
If you’ve ever received an amateur pamphlet in the mail that looks like it’s fresh of a home laser-yet, then you probably understand why it’s important to put your best foot forward.
You’re certainly more likely to trust the services of a business that knows when to invest in themselves. There’s no more important a place to invest than in one of the key touchstones your business will have with a customer.
That’s why it’s important to select the print shop that deliver the best results. The best service providers all have some key features in common, if you want to know how to spot your best local provider then read on below.
Know their stuff
The greatest printing companies are experts at what they do. They have years of experience and know exactly what to recommend or how to stop potential problems in their tracks.
Production language is niche, and for outsiders to the industry it can be hard to follow. Your average business owner certainly shouldn’t be expected to understand the ins and outs of different paper stock, that what the representative at their local provider is for!
A sign of a good quality producer is know how. If they can’t answer your questions or make confident recommendations based on your needs, then you can bet something is probably going to go awry. It is very easy to produce substandard results, it only takes the wrong choice in stock, or an incorrect fold to render terrible results.
The last thing you want as a business is to wear the cost for mediocre or unusable work. Before hiring a new provider, make sure you have a detailed conversation with them and get some comparative quotes and recommendations, this should clarify whether you’re in capable hands.
Produce great work
All printing companies worth their salt will be able to provide oodles of examples of great work that they have previously produced with other clients.
If you have something particular or complex in mind, you definitely want to check out their previous work to ensure that they can carry out the project without a hitch.
Looking at their previous work might also spark ideas and they might be able to offer creative recommendations and work collaboratively with you on exciting new projects.
Any provider should be looking to put their best work on show, so you should expect their best quality work to be presented.
Good quality work will be evident. Images should be clear and crisp, folds and cuts precise, nothing should be lopsided and their shouldn’t be any glue visible. If a layman can find faults, then that is a major red flag for potential printing companies.
Provide great references
Exceptional printing companies should come with exceptional references. If you’re potential provider does good work then they should be able to provide a long list of happy clients able to attest to the quality and professionalism.
References and good word-of-mouth marketing is a great way to establish if it’s a good idea to trust your business needs to a potential provider.
The best printing companies are professional and courteous. They should recognize their role in providing great expertise and partnership in meeting your creative needs and be able to offer you great solutions to suit your budget. They should have fantastic experience with a long history of satisfied customer and great work samples to prove it.